Luiza Barcelos
Bags / Shoes
Ranked among the top brands of footwear and handbags of the country, the brand holds today Luiza Barcelos their family structure. The company was established in 1989 on the initiative of mining Mar...
Ranked among the top brands of footwear and handbags of the country, the brand holds today Luiza Barcelos their family structure. The company was established in 1989 on the initiative of mining Maria Auxiliadora Barcelos, and is currently commanded by four children - Rosa, Lucia, Luiza Luiz and Raul - and one of the husbands, Ronaldo. It all started when Mrs. Dorothy, as he was affectionately called, decided to take on a new venture and won, at age 56, without consulting anyone, the facilities of a small shoe factory in Belo Horizonte. From the first moment, bet on femininity, in great detail that he believed women much appreciated. Over time, other attributes were incorporated and defined as pillars for the success story of the brand. They are a quality concern, anticipating trends and harmony of most of its lines. They are altogether more than 20 years of history and a volume of about one thousand different products created each season - considering the many variations of materials and colors. Regarding the national participation, the Luiza Barcelos has about 600 points of sale throughout Brazil, including the two concept stores in the state capital. The signature is also present in about ten addresses abroad, distributed in countries like Australia, Japan, United States, Paraguay and Lebanon.Brand Details
Founder
Maria Auxiliadora Barcelos
Brand Strategy
Market segment
Bridge
Core business
Shoes
Targets
Women
The financial data for this brand is limited.
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