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Born in Milan, Luisa designed and showed her first collection at age 20 in an art gallery in the city. In 1984, she opened her first retail shop on via Madonnina, quickly followed by another one fo...
Born in Milan, Luisa designed and showed her first collection at age 20 in an art gallery in the city. In 1984, she opened her first retail shop on via Madonnina, quickly followed by another one for her childrenswear designs. Luisa Beccaria continued to show in non-traditional venues: art galleries, historic courtyards, and public streets. She was invited to participate in the ‘Alta Moda’ shows in Rome from 1991 to 1993, where together with Valentino and Versace, she was invited to Paris by the Chambre National de la Couture to participate in the haute couture shows from 1993 to 1995. Luisa Beccaria, is a contemporary romantic whose artistic vision is drawn from an array of cultural experiences fused with vivid imagination. The result is a dreamy style at once glamorous, elegant and feminine. Soft, muted colours, luxurious fabrics, sensual shapes, inimitable details, combined with Luisa’s signature extravagant chic, give her pieces their sophisticated allure.Brand Details
Founder
Luisa Beccaria
Designer
Luisa Beccaria
from
1984to
currentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Women
Last fiscal year ended on December 31, 2011
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