Company Longchamp SAS
Country France
Email n.a.
Telephone + 33 0 1 43 16 00 00
Fax +33 1 43 16 00 01
Market Segment Premium
Core Business Bags
Report Premium Bags Market
Fashionbi Index ®
5.6
632 (-272)

Longchamp Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Longchamp’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
607 +202 - - - Premium
609 -301 - - - Premium
617 -73 - - - Premium
623 -137 - - - Premium
624 -48 - - - Premium
632 -272 Longchamp 5.60 -44.50 % Premium
644 -164 - - - Premium
646 +558 - - - Premium
648 +483 - - - Premium
653 +66 - - - Premium
654 +679 - - - Premium
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Weekly Analysis: 16 May 2016 - 22 May 2016
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.