Company Longchamp SAS
Country France
Email n.a.
Telephone + 33 0 1 43 16 00 00
Fax +33 1 43 16 00 01
Market Segment Premium
Core Business Bags
Report Premium Bags Market
Fashionbi Index ®
6.23
412 (-193)

Longchamp Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Longchamp’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
398 +17 - - - Premium
404 +136 - - - Premium
406 +335 - - - Premium
408 +353 - - - Premium
410 -165 - - - Premium
412 -193 Longchamp 6.23 -50.94 % Premium
414 -137 - - - Premium
419 +567 - - - Premium
420 +9 - - - Premium
423 +80 - - - Premium
427 +64 - - - Premium
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Weekly Analysis: 08 December 2014 - 14 December 2014
 

Fashionbi Index Book

A seasonal study on the brand's market and digital consideration trends, predicting their current quantitative ranking and competitive positioning in the Fashion & Luxury Industry, along with the best practices, insights and actionable guidelines!