Company Longchamp SAS
Country France
Email n.a.
Telephone + 33 0 1 43 16 00 00
Fax +33 1 43 16 00 01
Market Segment Premium
Core Business Bags
Report Premium Bags Market
Fashionbi Index ®
7.12
424 (+279)

Longchamp Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Longchamp’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
411 -24 - - - Premium
414 +107 - - - Premium
415 -155 - - - Premium
416 -19 - - - Premium
421 -108 - - - Premium
423 +234 - - - Premium
424 +279 Longchamp 7.12 +62.19 % Premium
436 +185 - - - Premium
438 -361 - - - Premium
443 +599 - - - Premium
444 -4 - - - Premium
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Weekly Analysis: 17 August 2015 - 23 August 2015
 

Fashionbi Index Book

A seasonal study on the brand's market and digital consideration trends, predicting their current quantitative ranking and competitive positioning in the Fashion & Luxury Industry, along with the best practices, insights and actionable guidelines!