Company Longchamp SAS
Country France
Email n.a.
Telephone + 33 0 1 43 16 00 00
Fax +33 1 43 16 00 01
Market Segment Premium
Core Business Bags
Report Premium Bags Market
Fashionbi Index ®
5.25
631 (+10)

Longchamp Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Longchamp’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
614 +276 - - - Premium
615 +70 - - - Premium
625 -5 - - - Premium
627 -24 - - - Premium
628 +386 - - - Premium
631 +10 Longchamp 5.25 +32.24 % Premium
636 +246 - - - Premium
637 -226 - - - Premium
638 +1177 - - - Premium
640 +93 - - - Premium
651 +96 - - - Premium
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Weekly Analysis: 20 July 2015 - 26 July 2015
 

Fashionbi Index Book

A seasonal study on the brand's market and digital consideration trends, predicting their current quantitative ranking and competitive positioning in the Fashion & Luxury Industry, along with the best practices, insights and actionable guidelines!