Company Longchamp SAS
Country France
Email n.a.
Telephone + 33 0 1 43 16 00 00
Fax +33 1 43 16 00 01
Market Segment Premium
Core Business Bags
Report Premium Bags Market
Business Intelligence Index ®
7.13
389 (-109)

Longchamp Business Intelligence Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Longchamp’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
374 -61 - - - Premium
380 +179 - - - Premium
382 +382 - - - Premium
384 +578 - - - Premium
386 -7 - - - Premium
389 -109 Longchamp 7.13 -26.19 % Premium
392 +201 - - - Premium
397 -87 - - - Premium
399 +51 - - - Premium
401 +2190 - - - Premium
403 +197 - - - Premium
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Weekly Analysis: 20 October 2014 - 26 October 2014
 

The Fashionbi Index Book

A seasonal study on the brand's performance trends in terms of their market, digital, social and financial results, predicting their current 'intelligence' and positioning the Fashion & Luxury Industry, along with the best practices and actionable guidelines!