Company Longchamp SAS
Country France
Email n.a.
Telephone + 33 0 1 43 16 00 00
Fax +33 1 43 16 00 01
Market Segment Premium
Core Business Bags
Report Premium Bags Market
Fashionbi Index ®
10.0
470 (+145)

Longchamp Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Longchamp’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
437 -91 - - - Premium
440 +766 - - - Premium
442 +371 - - - Premium
455 -63 - - - Premium
461 -43 - - - Premium
470 +145 Longchamp 10.00 +143.90 % Premium
472 +52 - - - Premium
477 -298 - - - Premium
479 -116 - - - Premium
480 +136 - - - Premium
481 +163 - - - Premium
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Weekly Analysis: 06 April 2015 - 12 April 2015
 

Fashionbi Index Book

A seasonal study on the brand's market and digital consideration trends, predicting their current quantitative ranking and competitive positioning in the Fashion & Luxury Industry, along with the best practices, insights and actionable guidelines!