Company Longchamp SAS
Country France
Email n.a.
Telephone + 33 0 1 43 16 00 00
Fax +33 1 43 16 00 01
Market Segment Premium
Core Business Bags
Report Premium Bags Market
Fashionbi Index ®
4.5
583 (-82)

Longchamp Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Longchamp’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
562 +735 - - - Premium
569 -225 - - - Premium
573 -221 - - - Premium
579 +313 - - - Premium
580 +817 - - - Premium
583 -82 Longchamp 4.50 -16.82 % Premium
585 +103 - - - Premium
586 +589 - - - Premium
587 -237 - - - Premium
591 +289 - - - Premium
597 -163 - - - Premium
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Weekly Analysis: 23 February 2015 - 01 March 2015
 

Fashionbi Index Book

A seasonal study on the brand's market and digital consideration trends, predicting their current quantitative ranking and competitive positioning in the Fashion & Luxury Industry, along with the best practices, insights and actionable guidelines!