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Licia Florio is my womens' brand, inspired by and made for confident, natural women. I'm 27 years old. I love waking up in the morning with my boyfriend, having breakfast and thinking about my wor...
Licia Florio is my womens' brand, inspired by and made for confident, natural women. I'm 27 years old. I love waking up in the morning with my boyfriend, having breakfast and thinking about my work and the day ahead. I love the fact that I'm a self-confident woman who makes decisions of her own accord. The most beautiful women are natural, not harsh or vulgar. I love women who can express their sexiness with their personality. They can feel confident also thanks to their clothes. Perfect things don’t thrill me; I like contrasting things like silk and denim, wool and tulle. I love to be feminine and a little bit boyish at the same time. I love to see my clothes on beautiful models but it's important for me to try everything on myself in order to feel if they’re right or not. I love to find the right fabric that makes you feel pampered, the right cut and the pocket in the right place. Getting the right attitude is all in the details. I like simple clothes that emphasize shape and are never excessive or ostentatious. Above all, I love signing a product made in Italy. My collections are always about my way of life.Brand Details
Founder
Licia Florio
Designer
Licia Florio
from
2010to
currentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
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