Lerock
Apparel / Denim
In 2009 CRISTALL is launched in Ferrara, a company co-founded by Luca Berti and Jimmy Chen. Collections are created at the Ferrara style office and transferred once ready – small quantities go to r...
In 2009 CRISTALL is launched in Ferrara, a company co-founded by Luca Berti and Jimmy Chen. Collections are created at the Ferrara style office and transferred once ready – small quantities go to regional dressmakers, and large quantities to the company’s production site in the East. The Ferrara tailor’s shop, where the first prototype is designed and developed. At our headquarters in Guangzhou, we have created an exact replica of Cristall, with Italian staff, integrated into a production environment with 15,000 employees.In its dedicated five-floor building, LEROCK develops and produces all of the garments in its collection.All processing is carried out within this structure; this allows us to adhere to higher quality standards than the majority of European companies. With this manufacturing partnership, LEROCK is the only European brand that can rely on its own internal monitoring and quality control, thanks to its vertical production processes. For VIGOSS, the entire production process is internal; starting from the cotton flower that is purchased in the USA or Peru, and then spun, weaved, dyed, processed and refined until the finished garment is complete. The production department also embroiders, prints and produces all accessories internally, including the spinning of the extremely fine thread used to weave the jacquard labels.The weaving department produces 93% of fabrics with unbeatable elasticity and it boasts 139 machines which, 24 hours a day, 350 days a year, weave millions of meters.Brand Details
Founder
Jimmy Chen
Designer
Luca Berti
from
2009to
PresentJinhua Chen
from
2009to
PresentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
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