Lenny Niemeyer
Apparel / Swimwear
Lenny Niemeyer arrived in Rio de Janeiro, after moving from her childhood home in Sao Paulo. As she began her search for sophisticated bikinis with the sensual allure of a Carioca, she ended up fi...
Lenny Niemeyer arrived in Rio de Janeiro, after moving from her childhood home in Sao Paulo. As she began her search for sophisticated bikinis with the sensual allure of a Carioca, she ended up finding a new talent. Lenny gave up trying to find bikinis that suited her style and took up a new career. She hired a seamstress and with small amounts of fabric she started to design precisely the swimsuits she had imagined. Previously a renowned landscape architect, her love of nature influences her print design and aesthetic. Lenny has since transformed into a true fashion legend. In 1993, after 10 years of designing and manufacturing bikinis for other, famous Brazilian labels, Lenny decided to create her own brand by opening her first store in Ipanema. Since her runway debut in 1997, the name Lenny has been synonymous with high-fashion swimwear, receiving worldwide editorial with famous models in the fashion world walking her shows. In addition to swimwear, the brand also produces handbags, shoes, accessories and a large collection of ready to wear. Lenny has 18 freestanding stores in Brazil. Lenny says, "I design for the independent, chic woman and my suits are meant to highlight their femininity, beauty and charm." Lenny is sold worldwide in South and North America, Europe, Australia, Asia, and the Middle East. The collection is sold at top retailers including; Harvey Nichols, Selfridges, Au Bon Marche, and David Jones. In North America, Lenny can be found at Barneys New York, Holt Renfrew, Saks Fifth Avenue department stores, and many fine boutiques and resorts nationwide.Brand Details
Founder
Lenny Niemeyer
Designer
Lenny Niemeyer
from
1993to
currentBrand Strategy
Market segment
Bridge
Core business
Swimwear
Targets
Women
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