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The Berlin-based Label Lala Berlin embodies an eclectic mix of sensual knitwear, luxurious eveningwear and notes rock-n-roll. Lala is from Berlin. Lala is tender, soft and cuddly. Lala lies behind...
The Berlin-based Label Lala Berlin embodies an eclectic mix of sensual knitwear, luxurious eveningwear and notes rock-n-roll. Lala is from Berlin. Lala is tender, soft and cuddly. Lala lies behind Leyla Piedayesh. Leyla is in Lala. And Lala is Leyla. The love of wool that Leyla always had and the idea of designing your own knitwear collection was created when the former MTV editor was attracted by knitted wrist warmers in a flea market on an autumn day in 2003. In January 2004, she presented Lala Berlin with their first knitwear collection at Premium in Berlin. Meanwhile, the blend of big city with a lot of heart-couture and high-end knitwear as the trademark, which is loved by the international press and buyers alike. Originally from the Berlin label has become an internationally renowned brand. Lala Berlin is now available in more than 60 stores.Brand Details
Founder
Leyla Piedayesh
Designer
Leyla Piedayesh
from
2004to
currentThorsten Heinze
from
2004to
currentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
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