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“King Baby” was a term originated by Sigmund Freud. It was intended to refer to a mental condition where the person believes the world revolves around them. “What I love about jewelry, it become...
“King Baby” was a term originated by Sigmund Freud. It was intended to refer to a mental condition where the person believes the world revolves around them. “What I love about jewelry, it becomes a very personal piece to whoever wears it. That’s one of the things that just does it for me. It gives it meaning, it’s very fulfilling and it gives people some sort of identity as well. That’s the gift. That’s the specialness. That’s what I want to hang onto.” -Mitchell Binder Designer & Owner King Baby Studio is rooted in the freedom of the open road and in the spirit of rock n’ roll. In the 1970’s, when Mitchell was a teenager he moved from Jackson, Mississippi to Los Angeles. It was when music reflected a spirit of idealism and new found freedoms. Musical artists like Hendrix, Joplin and The Dead ruled the airwaves. As Mitchell puts it “it was the ‘Summer of Love’ and my mind was officially blown.” At 15, Mitchell became a jeweler’s apprentice and shortly thereafter began designing on his own. With his trademark, charismatic personality, he soon made the right contacts and quickly became the ‘go to jeweler’ for Hollywood. Mitchell has also partnered with legendary brands including Harley Davidson and Fender. This year, King Baby Studio is expanding on a successful launch of eyewear as well as opening a new retail location at Caesars Palace, Las Vegas. As always, King Baby Studio continues to handcraft their pieces in the USA, uniting sterling silver with precious stones, 18k gold, onyx beads and leather.Brand Details
Founder
Mitchell Binder
Designer
Mitchell Binder
from
2000to
PresentBrand Strategy
Market segment
Premium
Core business
Jewelry
Targets
Men, Women
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