Keds
United States
Shoes
In 1916, Keds created the original sneaker - or as they like to say, the first ever "feel-like-everyday's-a-Saturday" shoe. But that was a bit of a mouthful...so instead they called it the Champion...
In 1916, Keds created the original sneaker - or as they like to say, the first ever "feel-like-everyday's-a-Saturday" shoe. But that was a bit of a mouthful...so instead they called it the Champion. With silent rubber soles (superb for sneaking up!), and a featherweight feel, the Champion more than lived up to its playfully confident name. On legends and icons, it danced through the decades to become a true-blue American go-to.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Shoes
Targets
Men, Women, Kids
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