Josie Natori
Accessories / Apparel / Bags / Fragrance / Swimwear / Underwear & Lingerie
Josie Natori, Founder and CEO of Natori, started the company in 1977 after she left her job as the first female vice president of investment banking at Merrill Lynch. Natori made the move from Wa...
Josie Natori, Founder and CEO of Natori, started the company in 1977 after she left her job as the first female vice president of investment banking at Merrill Lynch. Natori made the move from Wall Street to fashion full-time in 1977, after considering a number of other entrepreuneurial ventures from opening a McDonald's franchise, to reproducing antique furniture. She settled on fashion after a buyer at Bloomingdale's suggested she lengthen some peasant blouses sent to her from her native Philippines. The reworked garments were sold as nightshirts. The Natori Company now sells lingerie, sleepwear, loungewear, underwear and other high-end women's fashion to upscale department stores in the US, and to at least 15 countries internationally. In addition to women's clothing, the company is also in the home furnishings industry, and in May, 2008 signed a licensing deal to sell Natori perfume. The perfume debuted in the US in September, 2009, with international distribution to follow. Natori also launched towel and eyewear lines in the Fall of 2009 as well.Brand Details
Founder
Josie Natori
Designer
Josie Natori
from
1977to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Women
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