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For more than 130 years, Jockey’s mission has been to satisfy the human need for comfort, so everything we do at Jockey, we do with you in mind. We hope you like our stuff, but more importantly, we...
For more than 130 years, Jockey’s mission has been to satisfy the human need for comfort, so everything we do at Jockey, we do with you in mind. We hope you like our stuff, but more importantly, we hope you like how you feel when you wear our stuff. Too many ads today are telling us to be sexy, rich, mysterious, sad, aloof … When did apathy become hip? We’re not buying it. At Jockey, we’ll never tell you how to look or what to be. Life’s complex enough without worrying about what everyone else thinks about you. We much prefer friendly, happy people who are living honestly, being true to themselves, and having a great time doing it. Today, Jockey products are available in more than 120 countries, so no matter where you live, Jockey’s got you covered.Brand Details
Founder
Samuel Thrall Cooper
Designer
Carlos Diez
from
1963to
currentVolker Goerhardt
from
1963to
currentBrand Strategy
Market segment
Mass Market
Core business
Underwear & Lingerie
Targets
Men, Women
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