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Jean Patou was a giant of the fashion world, dominating couture and anticipating the ready to wear. Patou kept the fashionable world rapt with his ultramodern sportif chic, pioneering the boyish g...
Jean Patou was a giant of the fashion world, dominating couture and anticipating the ready to wear. Patou kept the fashionable world rapt with his ultramodern sportif chic, pioneering the boyish garçonne look. His clothes were designed to move, to flirt, and to show off daringly bared legs. Jean Patou celebrated life, he celebrated the female body. He met an early death in 1936 at the age of 49. The fascination with Jean Patou continues. A series of young designers including, Karl Lagerfeld, Christian Lacroix and Jean Paul Gaultier have designed collections for the Jean Patou label worn by the most influential women of our time. The story of JEAN PATOU continues.Brand Details
Founder
Jean Patou
Brand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Women
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