Jack Guisso
Accessories / Apparel / Bags / Shoes
After earning a degree in business in his native Beirut, Jack Guisso went on to follow in his father's footsteps as a couture fashion designer. Along with his three brothers Mr. Guisso opened his f...
After earning a degree in business in his native Beirut, Jack Guisso went on to follow in his father's footsteps as a couture fashion designer. Along with his three brothers Mr. Guisso opened his first atelier in 1975 and the fashions were sold under the "Les Amis" label at their own boutique as well as at eleven other stores throughout Lebanon. In 1996 Mr. Guisso launched his own pret a porter line under the "Sarafia" label. His breathtaking and feminine evening gowns of the finest fabrics, hand embroidery and meticulous craftsmanship soon became favorites of Middle Eastern celebrities and socialites. He has since shown his collections on runways from Paris, Spain, Italy and USA. By 2002 the brand was ready to expand and the designs are now carried by stores in London, Paris, Milan, Dubai, Riyadh, Cairo, Amman and New York, among other cities. Evening and bridal gowns, dresses and accessories are created at the plush Guisso Tower in Sin El Fil, Beirut, by a skilled team of over 150. Sarafia is characterized by a fashion which targets the young and modern woman. With a particular design and with the collaboration of the last tendencies in fashion, Sarafia has created four principal lines representing the basics of its style. Evening: sophisticated clothes, exclusive, made especially for special occasions and night events. More and more, the accessories are offering an added value to our collections: shoes, bags, belts, jewellery… Sarafia is introducing “flash” to its general collection in order to adapt to the market needs. Source: http://www.jackguisso.comBrand Details
Founder
Jack Guisso
Designer
Jack Guisso
from
1975to
PresentBrand Strategy
Market segment
Luxury
Core business
Apparel
Targets
Women
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