InWear
Accessories / Apparel / Bags / Denim / Shoes
InWear is one of Denmark’s oldest fashion brands – characterised by its modern interpretation of the classic look, using luxurious combinations of material. Work is based on the mantra “soft edge” ...
InWear is one of Denmark’s oldest fashion brands – characterised by its modern interpretation of the classic look, using luxurious combinations of material. Work is based on the mantra “soft edge” – a way of thinking that substantiates the brand, from styles to campaigns. InWear is international. It is sophisticated and edgy. It has personality and a strong sense of individuality. InWear has developed from being the brand everybody knows to being the fashion brand which the fashionistas are rediscovering. InWear design is about easy fashion with fabulous fits. For designer Lene Borggaard it is about clothes women can throw on and trust to accentuate their best features without having to think about it during the day.Brand Details
Designer
Lene Borggaard
from
2008to
presentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
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