Company Hermès International SA
Country France
Email service@hermes.com
Telephone +33 01 40174920
Fax n.a.
Market Segment Luxury
Core Business Accessories
Fashionbi Index ®
34.32
132 (-58)

Hermès Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Hermès’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
87 -53 - - - Luxury
93 -13 - - - Luxury
120 +35 - - - Luxury
130 -70 - - - Luxury
131 -42 - - - Luxury
132 -58 Hermès 34.32 -33.63 % Luxury
135 +486 - - - Luxury
136 -63 - - - Luxury
165 +13 - - - Luxury
177 +236 - - - Luxury
182 -10 - - - Luxury
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Weekly Analysis: 18 April 2016 - 24 April 2016
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.