Company Hermès International SA
Country France
Email service@hermes.com
Telephone +33 01 40174920
Fax n.a.
Market Segment Luxury
Core Business Accessories
Fashionbi Index ®
52.33
94 (-1)

Hermès Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Hermès’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
18 -4 - - - Luxury
30 +13 - - - Luxury
36 +90 - - - Luxury
48 +29 - - - Luxury
86 +1 - - - Luxury
94 -1 Hermès 52.33 -8.11 % Luxury
97 +95 - - - Luxury
108 -55 - - - Luxury
155 -95 - - - Luxury
163 -99 - - - Luxury
215 +1008 - - - Luxury
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Weekly Analysis: 25 January 2016 - 31 January 2016
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.