Company Kering Group
Country Italy
Email clientservice-europe@gucci.it
Telephone +39 055 751821
Fax +39 055 75922305
Market Segment Premium
Core Business Accessories
Report Premium Accessories Market
Fashionbi Index ®
161.84
13 (+14)

Gucci Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Gucci’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
2 +15 - - - Premium
6 +2 - - - Premium
8 +3 - - - Premium
11 -6 - - - Premium
13 +14 Gucci 161.84 +160.03 % Premium
15 -11 - - - Premium
20 +189 - - - Premium
24 -1 - - - Premium
25 -1 - - - Premium
26 -4 - - - Premium
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Weekly Analysis: 20 July 2015 - 26 July 2015
 

Fashionbi Index Book

A seasonal study on the brand's market and digital consideration trends, predicting their current quantitative ranking and competitive positioning in the Fashion & Luxury Industry, along with the best practices, insights and actionable guidelines!