Company Kering Group
Country Italy
Email clientservice-europe@gucci.it
Telephone +39 055 751821
Fax +39 055 75922305
Market Segment Premium
Core Business Accessories
Report Premium Accessories Market
Fashionbi Index ®
130.35
8 (+55)

Gucci Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Gucci’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
7 -5 - - - Premium
8 +55 Gucci 130.35 +244.29 % Premium
10 +52 - - - Premium
13 +47 - - - Premium
15 +41 - - - Premium
20 +11 - - - Premium
22 +1 - - - Premium
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Weekly Analysis: 18 July 2016 - 24 July 2016
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.