Company Kering Group
Country Italy
Email clientservice-europe@gucci.it
Telephone +39 055 751821
Fax +39 055 75922305
Market Segment Premium
Core Business Accessories
Report Premium Accessories Market
Business Intelligence Index ®
91.01
9 (+4)

Gucci Business Intelligence Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Gucci’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
2 +5 - - - Premium
7 -5 - - - Premium
9 +4 Gucci 91.01 +5.06 % Premium
12 -3 - - - Premium
14 +6 - - - Premium
15 +4 - - - Premium
16 +2 - - - Premium
17 -1 - - - Premium
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Weekly Analysis: 20 October 2014 - 26 October 2014
 

The Fashionbi Index Book

A seasonal study on the brand's performance trends in terms of their market, digital, social and financial results, predicting their current 'intelligence' and positioning the Fashion & Luxury Industry, along with the best practices and actionable guidelines!