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Greymer is a globally-known Italian premium fashion brand, designing and producing footwear, bags and accessories. Greymer’s designers endeavour to cater to every women’s desire. Our fine collectio...
Greymer is a globally-known Italian premium fashion brand, designing and producing footwear, bags and accessories. Greymer’s designers endeavour to cater to every women’s desire. Our fine collections boast high-quality, beautifully-crafted creations with a “new-chic” touch. A balanced design, along with widespread use of superior quality materials are among the most distinguishing features of Greymer’s collections. GREYMER was founded by Luciano Alessandri in 1980, in San Mauro Pascoli (Italy) – the famous Italian luxury district. Today, the company is managed by Perla Alessandri – the founder’s daughter – following a company restructuring occurred six years ago, with Mr. Alessandri now actively managing the production department. As of the end of the nineties, thanks to the addition of new talented designers, targeted marketing strategies, and considerable overall investments, Greymer has progressively progressed into becoming a benchmark luxury fashion brand.Brand Details
Founder
Luciano Alessandri
Brand Strategy
Market segment
Premium
Core business
Shoes
Targets
Women
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