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The giuliano Fujiwara brand made its debut in Milan in 1986. Yoshiaki Fujiwara, the mastermind behind the brand, and his new concept of Minimalism were a huge influence not only on Italian fashion ...
The giuliano Fujiwara brand made its debut in Milan in 1986. Yoshiaki Fujiwara, the mastermind behind the brand, and his new concept of Minimalism were a huge influence not only on Italian fashion but also on the international fashion scene. Wabi-sabi (the use of shadow as the "dark side" of evident beauty and a new seemingly off-balance silhouette) is the aesthetic influencing the creations of giuliano Fujiwara that represent present and future through the use of traditional Italian sartorial technology.Brand Details
Founder
Yoshiaki Fujiwara
Designer
Antonio Azzuolo
from
2013to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women
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