Company Giorgio Armani S.p.A.
Country Italy
Email info@armani.com
Telephone +39 02 723181
Fax +39 02 72318549
Market Segment Premium
Core Business Apparel
Report Premium Apparel Market
Fashionbi Index ®
60.33
55 (-38)

Giorgio Armani Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Giorgio Armani’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
36 -30 - - - Premium
40 -15 - - - Premium
42 +254 - - - Premium
53 -16 - - - Premium
54 -24 - - - Premium
55 -38 Giorgio Armani 60.33 -53.73 % Premium
58 +94 - - - Premium
59 -20 - - - Premium
60 +106 - - - Premium
65 +82 - - - Premium
66 +157 - - - Premium
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Weekly Analysis: 16 May 2016 - 22 May 2016
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.