Company Giorgio Armani S.p.A.
Country Italy
Email info@armani.com
Telephone +39 02 723181
Fax +39 02 72318549
Market Segment Premium
Core Business Apparel
Report Premium Apparel Market
Fashionbi Index ®
43.66
48 (-23)

Giorgio Armani Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Giorgio Armani’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
35 +45 - - - Premium
38 +366 - - - Premium
41 -5 - - - Premium
44 +11 - - - Premium
45 -23 - - - Premium
48 -23 Giorgio Armani 43.66 -33.67 % Premium
52 -34 - - - Premium
55 -22 - - - Premium
58 +12 - - - Premium
60 -43 - - - Premium
63 +69 - - - Premium
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Weekly Analysis: 16 February 2015 - 22 February 2015
 

Fashionbi Index Book

A seasonal study on the brand's market and digital consideration trends, predicting their current quantitative ranking and competitive positioning in the Fashion & Luxury Industry, along with the best practices, insights and actionable guidelines!