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In 1885 Garibaldo Gherardini, the founder of the Italian brand, opened in Florence an artisan workshop specialized in case manufacture. Since the beginning the master put a creative forge into acti...
In 1885 Garibaldo Gherardini, the founder of the Italian brand, opened in Florence an artisan workshop specialized in case manufacture. Since the beginning the master put a creative forge into action, a real precursor he was of innovative ideas always in ferment. The Via della Vigna Nuova workshop, indeed, hosted leather workmanship and an outstanding vision for new ideas, as the invention of gold and semiprecious stone double fasteners bear witness, manufactured with such capability that they became such unique pieces, as to be considered as jewels. The love of creativity and experimentation, together with preciousness and attention to detail became the company’s distinctive traits. In the next years the company attracted the general attention and its philosophy was carried on by Mr. Gherardini’s sons, Gino and Ugo. Under their supervision, the brand widened its production creating such new products as bags, small leather goods and raincoats, and stood out in these fields.Brand Details
Founder
Garibaldo Gherardin
Designer
Damiano Biella
from
2011to
currentBrand Strategy
Market segment
Premium
Core business
Bags
Targets
Women
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