Free People
Accessories / Apparel / Jewelry / Shoes / Swimwear / Underwear & Lingerie
Back in the 1970's, a young man named Dick Hayne planted a seed in the maze of streets and trees that make up West Philadelphia, Pennsylvania. He opened a store and called it Free People. Free Peop...
Back in the 1970's, a young man named Dick Hayne planted a seed in the maze of streets and trees that make up West Philadelphia, Pennsylvania. He opened a store and called it Free People. Free People nurtured the young people who lived there and shopped there, who looked for a little of their own freedom in the clothes they wore. As Dick's store grew from one to two, the name was changed from Free People to Urban Outfitters. In time, his wife Meg came on to tend Urban's private label division, which supported product exclusive to Urban Outfitters. Demand was almost immediate and to meet this overwhelming need, she and Dick decided to create a wholesale line. It was very well-received, so much so that Dick separated the businesses. For a while, the wholesale line took on many personalities: Bulldog, Ecote, Cooperative, Anthropologie, and then in 1984 a new life was breathed into the name Free People. And that's us. During 2001, we realized that it was really Free People that invoked some of our favorite images, those of femininity, courage, and spirit. It was time to get back to our roots. Free People shed its junior image and evolved into a more mature, contemporary brand. This allowed twenty-something women to appreciate the line of clothing that catered to their intelligence, creativity and individuality, while keeping with its great quality and affordability. And that's just who we wanted to reach: a 26-year-old girl, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic. A girl who likes to keep busy and push life to its limits, with traveling and hanging out and everything in between.Brand Details
Founder
Judy Wicks
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
Free People Latest News
Dr. Scholl with Free People
Dr. Scholl collaborates with Free People to celebrate its 100th anniversary by launching the fashion brand's reimagined versions of the footwear label's two original sandals.
Free People opened a new store in London.
The American retailer Free People is launched a new store in London's West End.The new Free People store on Regent Street is 3,100 square feet in size. It houses the brand's apparel, activewear, and accessories, as well as an eth...
Free People collaborated with a popular New York street s...
During New York Fashion Week, designers debuted their Spring 2023 collections, but Free People debuted its Fall 2022 collection on the streets of the city. Johnny Cirillo, a viral street style photographer, was hired by the celeb...
Free people hotspot to open retail stores is always London
US fashion brand Free People opened its fifth UK store on London's Regent to coincide with retail reopening in England and Wales. The creative director has stated that the brand is always looking for stores in London.
Free People Financial Report 2023
Last fiscal year ended on January 31, 2022
