Erborian
Body Care / Skin Care
The cult range from French-Korean skin care brand Erborian, combining ancient Asian medicine with modern technology, has arrived in Australia. Born from a fusion of traditional South Korean beau...
The cult range from French-Korean skin care brand Erborian, combining ancient Asian medicine with modern technology, has arrived in Australia. Born from a fusion of traditional South Korean beauty remedies and French luxury, Erborian uses innovative natural science and proven ingredients to create unique formulas that rejuvenate and restore skin’s luminosity, helping to achieve a radiant, youthful complexion. Founded by Korean beauty scientist Hojung Lee and French world traveler Katalin Berenyi, the marketing director for L’Oréal Group with years of experience in luxury skin care, the unique partnership that has seen their individual strengths combine to create a divine, natural range. With a name that literally means ‘herbs of the orient’, Erborian follows a strict philosophy with nature-driven science at its forefront, taking the best elements from the centuries-old beauty traditions of the Orient, including Yuza, Ginger, Chestnut extract, Green Plum, Liquorice extract and Ginko Biloba, ensuring their nourishing and microcirculation boosting properties repair, regenerate and purify the skin. Their signature ingredient of Korean Red Ginseng, cultivated for six years to become a beauty treasure with a market price similar to gold, works meticulously to make skin firmer, denser and more radiant.Brand Details
Founder
Katalin Berenyi
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Women
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