Eco Boutique
Accessories / Apparel
Eco Boutique is about making a change. We’ve all become slaves to ‘fast fashion’. The high street has turned us into sheep, buying whatever it churns out and then disposing of it when it falls apa...
Eco Boutique is about making a change. We’ve all become slaves to ‘fast fashion’. The high street has turned us into sheep, buying whatever it churns out and then disposing of it when it falls apart. We’ve lost our own individual sense of style and we want people to find it again. We want to fashion to return to its glory days when people bought less, and cherished the things they did buy. We want to promote ‘slow fashion’. Our limited edition designs are unique and have been inspired by art not the high street. And just like art, they’ll last you more than just one season. It’s not just our sense of individuality that disposable fashion is destroying, it’s also taking a huge toll on the earth and the people that live on it and it’s hugely important to us to make as little impact as we can. We have a strict eco ethos that runs throughout our business that includes the following: • All our t-shirts are produced in factories with ethical practices and are made using 100% organic cotton with 90% reduced CO2 and printed with environmentally friendly water-based inks. • Where possible we use 100% degradable mailing bags that have been manufactured from 100% recycled plastic films. • Any waste that can be recycled will be. • We never print unnecessarily and when we do have to, we print on recycled paper and FSC approved card.Brand Details
Founder
Hayley Power
Designer
Lynsey Dickenson
from
2009to
PresentHayley Power
from
2009to
PresentBrand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women
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