Company Arcadia Group Brands Ltd.
Country United Kingdom
Email n.a.
Telephone +44 844 984 0261
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
8.46
345 (-68)

Dorothy Perkins Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Dorothy Perkins’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
331 -225 - - - Mass Market
333 -143 - - - Mass Market
335 +4 - - - Mass Market
340 +382 - - - Mass Market
341 +0 - - - Mass Market
345 -68 Dorothy Perkins 8.46 -16.15 % Mass Market
348 -113 - - - Mass Market
351 -130 - - - Mass Market
353 -26 - - - Mass Market
362 +94 - - - Mass Market
364 -158 - - - Mass Market
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Weekly Analysis: 16 February 2015 - 22 February 2015
 

Fashionbi Index Book

A seasonal study on the brand's market and digital consideration trends, predicting their current quantitative ranking and competitive positioning in the Fashion & Luxury Industry, along with the best practices, insights and actionable guidelines!