Company Arcadia Group Brands Ltd.
Country United Kingdom
Email n.a.
Telephone +44 844 984 0261
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Business Intelligence Index ®
12.83
225 (-33)

Dorothy Perkins Business Intelligence Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Dorothy Perkins’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
213 +137 - - - Mass Market
214 +241 - - - Mass Market
215 -8 - - - Mass Market
216 +487 - - - Mass Market
222 -2 - - - Mass Market
225 -33 Dorothy Perkins 12.83 -5.10 % Mass Market
226 -41 - - - Mass Market
230 +115 - - - Mass Market
233 -59 - - - Mass Market
236 +4 - - - Mass Market
241 +92 - - - Mass Market
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Weekly Analysis: 22 September 2014 - 28 September 2014
 

The Fashionbi Index Book

A seasonal study on the brand's performance trends in terms of their market, digital, social and financial results, predicting their current 'intelligence' and positioning the Fashion & Luxury Industry, along with the best practices and actionable guidelines!