Company Arcadia Group Brands Ltd.
Country United Kingdom
Email n.a.
Telephone +44 844 984 0261
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
11.92
231 (+34)

Dorothy Perkins Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Dorothy Perkins’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
194 +3 - - - Mass Market
196 -57 - - - Mass Market
199 +83 - - - Mass Market
216 -11 - - - Mass Market
229 -94 - - - Mass Market
231 +34 Dorothy Perkins 11.92 +15.06 % Mass Market
237 -19 - - - Mass Market
253 +21 - - - Mass Market
254 +542 - - - Mass Market
256 +36 - - - Mass Market
266 +36 - - - Mass Market
Get Access Now
To see the complete list click the button above!
Weekly Analysis: 16 March 2015 - 22 March 2015
 

Fashionbi Index Book

A seasonal study on the brand's market and digital consideration trends, predicting their current quantitative ranking and competitive positioning in the Fashion & Luxury Industry, along with the best practices, insights and actionable guidelines!