Company Arcadia Group Brands Ltd.
Country United Kingdom
Email n.a.
Telephone +44 844 984 0261
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
15.83
234 (+1)

Dorothy Perkins Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Dorothy Perkins’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
216 -115 - - - Mass Market
218 -101 - - - Mass Market
224 -31 - - - Mass Market
226 -76 - - - Mass Market
227 +70 - - - Mass Market
234 +1 Dorothy Perkins 15.83 -6.88 % Mass Market
238 +180 - - - Mass Market
239 -54 - - - Mass Market
245 -16 - - - Mass Market
247 -19 - - - Mass Market
255 +64 - - - Mass Market
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Weekly Analysis: 23 May 2016 - 29 May 2016
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.