Company Arcadia Group Brands Ltd.
Country United Kingdom
Email n.a.
Telephone +44 844 984 0261
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Business Intelligence Index ®
15.56
165 (+86)

Dorothy Perkins Business Intelligence Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Dorothy Perkins’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
142 +18 - - - Mass Market
143 +19 - - - Mass Market
149 +8 - - - Mass Market
151 +141 - - - Mass Market
156 +27 - - - Mass Market
165 +86 Dorothy Perkins 15.56 +48.62 % Mass Market
167 +156 - - - Mass Market
170 +15 - - - Mass Market
175 +143 - - - Mass Market
188 -1 - - - Mass Market
195 +102 - - - Mass Market
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Weekly Analysis: 13 October 2014 - 19 October 2014
 

The Fashionbi Index Book

A seasonal study on the brand's performance trends in terms of their market, digital, social and financial results, predicting their current 'intelligence' and positioning the Fashion & Luxury Industry, along with the best practices and actionable guidelines!