Company Arcadia Group Brands Ltd.
Country United Kingdom
Email n.a.
Telephone +44 844 984 0261
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
25.65
125 (+49)

Dorothy Perkins Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Dorothy Perkins’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
107 -19 - - - Mass Market
114 +21 - - - Mass Market
120 +145 - - - Mass Market
121 -49 - - - Mass Market
123 +43 - - - Mass Market
125 +49 Dorothy Perkins 25.65 +0.59 % Mass Market
127 -59 - - - Mass Market
133 +404 - - - Mass Market
139 -69 - - - Mass Market
141 -43 - - - Mass Market
142 -14 - - - Mass Market
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Weekly Analysis: 27 July 2015 - 02 August 2015
 

Fashionbi Index Book

A seasonal study on the brand's market and digital consideration trends, predicting their current quantitative ranking and competitive positioning in the Fashion & Luxury Industry, along with the best practices, insights and actionable guidelines!