Company Arcadia Group Brands Ltd.
Country United Kingdom
Email n.a.
Telephone +44 844 984 0261
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
17.98
89 (+348)

Dorothy Perkins Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Dorothy Perkins’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
73 +84 - - - Mass Market
74 +668 - - - Mass Market
75 +183 - - - Mass Market
84 +296 - - - Mass Market
86 +679 - - - Mass Market
89 +348 Dorothy Perkins 17.98 +117.41 % Mass Market
91 +238 - - - Mass Market
93 +301 - - - Mass Market
94 +259 - - - Mass Market
102 +387 - - - Mass Market
111 +11 - - - Mass Market
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Weekly Analysis: 25 April 2016 - 01 May 2016
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.