Company Arcadia Group Brands Ltd.
Country United Kingdom
Email n.a.
Telephone +44 844 984 0261
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
7.27
369 (-109)

Dorothy Perkins Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Dorothy Perkins’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
331 +32 - - - Mass Market
336 +25 - - - Mass Market
347 -145 - - - Mass Market
359 +197 - - - Mass Market
360 -16 - - - Mass Market
369 -109 Dorothy Perkins 7.27 -29.49 % Mass Market
370 -141 - - - Mass Market
373 -71 - - - Mass Market
377 +56 - - - Mass Market
381 +129 - - - Mass Market
388 +248 - - - Mass Market
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Weekly Analysis: 15 December 2014 - 21 December 2014
 

Fashionbi Index Book

A seasonal study on the brand's market and digital consideration trends, predicting their current quantitative ranking and competitive positioning in the Fashion & Luxury Industry, along with the best practices, insights and actionable guidelines!