Company Arcadia Group Limited
Country United Kingdom
Email n.a.
Telephone +44 844 984 0261
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Fashionbi Index ®
11.91
237 (+87)

Dorothy Perkins Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Dorothy Perkins’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
225 +111 - - - Mass Market
227 +176 - - - Mass Market
228 +378 - - - Mass Market
232 -146 - - - Mass Market
235 -8 - - - Mass Market
237 +87 Dorothy Perkins 11.91 +35.96 % Mass Market
242 +320 - - - Mass Market
245 +490 - - - Mass Market
248 -18 - - - Mass Market
259 +254 - - - Mass Market
260 -18 - - - Mass Market
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Weekly Analysis: 15 August 2016 - 21 August 2016
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.