Company Arcadia Group Brands Ltd.
Country United Kingdom
Email n.a.
Telephone +44 844 984 0261
Fax n.a.
Market Segment Mass Market
Core Business Apparel
Report Mass Market Apparel
Business Intelligence Index ®
14.84
184 (+75)

Dorothy Perkins Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Dorothy Perkins’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
158 +142 - - - Mass Market
160 +7 - - - Mass Market
173 +503 - - - Mass Market
176 +11 - - - Mass Market
177 +11 - - - Mass Market
184 +75 Dorothy Perkins 14.84 +32.74 % Mass Market
186 +63 - - - Mass Market
189 +64 - - - Mass Market
190 +41 - - - Mass Market
192 +50 - - - Mass Market
197 +196 - - - Mass Market
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Weekly Analysis: 10 November 2014 - 16 November 2014
 

The Fashionbi Index Book

A seasonal study on the brand's performance trends in terms of their market, digital, social and financial results, predicting their current 'intelligence' and positioning the Fashion & Luxury Industry, along with the best practices and actionable guidelines!