Doo.ri
Accessories / Apparel / Bags
In 2001, Doo-Ri Chung started hawking her label, Doo.Ri, at her downtown store, Klee, and she debuted on the runway for fall 2003. Chung made her name with jersey, but she’s no one-trick-pony. Sh...
In 2001, Doo-Ri Chung started hawking her label, Doo.Ri, at her downtown store, Klee, and she debuted on the runway for fall 2003. Chung made her name with jersey, but she’s no one-trick-pony. She’s experimenting with fabric, incorporating shocks of color into her famously subdued palette, designing her own accessories, and—as is de rigueur for a hot young designer—foraying into resort.Brand Details
Founder
Doo-Ri Chung
Designer
Doo-Ri Chung
from
2001to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Women
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