Dockers
Accessories / Apparel / Bags / Denim / Shoes / Underwear & Lingerie
The Dockers Brand has defined authentic khaki for 25 years. Since its introduction in 1986, the Dockers brand has been perfecting khakis - and the essential goods to go with them - for men and wome...
The Dockers Brand has defined authentic khaki for 25 years. Since its introduction in 1986, the Dockers brand has been perfecting khakis - and the essential goods to go with them - for men and women all over the world. No compromises in quality. Just versatile, essential style. We have taken an enduring, admired brand and made it stronger. Dockers has embarked on a journey to reinvigorate the khaki category, with a new and improved Signature Khaki line and Soft Khakis collection in stores across the United States, as well as a global marketing campaign, "Wear the Pants." More styles. New fits. Bold colors. And a debate about the modern definition of masculinity that is helping to reignite the khaki category.Brand Details
Founder
Bob Siegel
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women
Dockers Revenue and Financial Report 2022
Last fiscal year ended on November 29, 2020
Revenue per year
in Millions of USD