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In 1982, WP starts off its hunt. Beppe and Cristina Calori set off for the United States equipped with a good deal of curiosity and humour. They aim to fly back home with products and proposals sti...
In 1982, WP starts off its hunt. Beppe and Cristina Calori set off for the United States equipped with a good deal of curiosity and humour. They aim to fly back home with products and proposals still unknown to Italian consumers. Their first discovery - Desert Son shoes: handmade mocassins crafted by American Indians in Tucson, Arizona.Brand Details
Founder
Cristina Calori
Designer
Beppe Calori
from
1982to
PresentCristina Calori
from
1982to
PresentBrand Strategy
Market segment
Mass Market
Core business
Accessories
Targets
Men, Women
Last fiscal year ended on December 31, 2013
in Thousands of USD
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