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Cover FX creates makeup products that help you look your best while actually improving your skin over time. Foundation is our specialty and our mission is to give every woman her perfect match. Wit...
Cover FX creates makeup products that help you look your best while actually improving your skin over time. Foundation is our specialty and our mission is to give every woman her perfect match. With over 25 inclusive shades, our unique formulas provide a precise match, based on your undertone, for skin of all ethnicities. Once you have found your right shade, you can be confident that our products will never irritate and can improve your skin during wear and over time. We take ingredient choices seriously which is why each product is packed with vitamins, emollients and redness reducers plus Free of the Inflammatory 5: parabens, fragrance, gluten, mineral oil and talc. To go a step further and ensure each product is safe for even the most sensitive of skin, all Cover FX formulas are developed under the supervision of dermatologists and clinically tested, for a truly healthy foundation. A favorite among celebrity makeup artists, Cover FX gives you the option of flexible coverage, sheer to full, in the right finish and shade that is perfect for you.Brand Details
Founder
Vic Casale
Brand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Women
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