Christopher Ward
Accessories / Watches
The Christopher Ward watch company was founded on a boat on the River Thames in 2004 by Mike France, Chris Ward and Peter Ellis. From the start this has always been about finding a way for everyone...
The Christopher Ward watch company was founded on a boat on the River Thames in 2004 by Mike France, Chris Ward and Peter Ellis. From the start this has always been about finding a way for everyone to enjoy the truly visceral pleasure derived from owning and wearing a premium quality Swiss made watch. Having learned from insiders in the Swiss watch industry just how much of the cost of a typical luxury Swiss watch is marketing hype, the three friends set out on a mission to turn the traditional model on its head and create a revolution in watchmaking. The phrase they instantly came up with that encapsulated the mission they were about to embark on was that they wanted to create..."the cheapest most expensive watches in the world." Chris was the man with the watch making expertise, Mike and Peter, who previously owned the renowned Early Learning Centre chain of educational toy stores, brought the retail know-how.Brand Details
Founder
Peter Ellis
Brand Strategy
Market segment
Premium
Core business
Watches
Targets
Men, Women
The financial data for this brand is limited.
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