Company Chanel SAS
Country France
Email consumerrelations@chanelusa.com
Telephone +33 0800 255 005
Fax n.a.
Market Segment Luxury
Core Business Apparel
Report Luxury Apparel Market
Fashionbi Index ®
18.51
147 (+36)

Chanel Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Chanel’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
86 +117 - - - Luxury
88 +92 - - - Luxury
107 -10 - - - Luxury
118 +1055 - - - Luxury
126 +81 - - - Luxury
147 +36 Chanel 18.51 +26.78 % Luxury
151 -56 - - - Luxury
155 -9 - - - Luxury
164 +163 - - - Luxury
175 +99 - - - Luxury
211 +10 - - - Luxury
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Weekly Analysis: 15 August 2016 - 21 August 2016
 

Fashionbi Index Book

An yearly global study on the brands' marketing and digital consideration trends, predicting their current quantitative rankings, competitive positioning and the reasons behind the peaks, in the Fashion & Luxury Industry. Moreover, brands' best practices and success insights have been brought forward.