Company Chanel SAS
Country France
Email consumerrelations@chanelusa.com
Telephone +33 0800 255 005
Fax n.a.
Market Segment Luxury
Core Business Apparel
Report Luxury Apparel Market
Fashionbi Index ®
33.08
69 (-39)

Chanel Fashionbi Index ®

We combine together market, digital, social and financial data into a single brand performance evaluation framework, that enables you to articulate, in actual quantifiable manner the contribution of your brand's activities over time to your brand's value.

 

Performance Trend

Competitive Benchmarking

The table below gives you the possibility to track your competitors’ positioning in order to evaluate marketing efforts, consumer experience and Chanel’s overall vitality. Its purpose it to enable brands make quick strategic decisions that fuel brand growth.

Rank   Brand Index Score Δ% prev. week Market
8 +68 - - - Luxury
17 +25 - - - Luxury
37 +10 - - - Luxury
69 -39 Chanel 33.08 -37.99 % Luxury
76 -56 - - - Luxury
82 +575 - - - Luxury
85 +99 - - - Luxury
101 -41 - - - Luxury
103 -22 - - - Luxury
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Weekly Analysis: 15 December 2014 - 21 December 2014
 

Fashionbi Index Book

A seasonal study on the brand's market and digital consideration trends, predicting their current quantitative ranking and competitive positioning in the Fashion & Luxury Industry, along with the best practices, insights and actionable guidelines!