Financials Database
Company Chanel SAS
Country France
Market Positioning Luxury Apparel Market
Email consumerrelations@chanelusa.com
Telephone +33 0800 255 005
Fax n.a.

Official Websites

Official Social Media

Brand Description

Establishment

Year
1910
City
Paris
Country
France

Founder

Gabrielle "Coco" Chanel

Head Designer

Karl Lagerfeld
1983 - Present

Profile

Chanel is a French fashion house founded by the couturier Gabrielle "Coco" Chanel, well established in haute couture, specializing in luxury goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others).
She gained the name "Coco" while maintaining a career as a singer at a café in France. Chanel has catered to tastes in items such as simple suits, dresses, women's pants, and costume jewelry. Coco Chanel's vision was to replace such opulent, 'sexy' pieces with items which conveyed casual elegance. Today, Chanel is most famous for the "little black dress".
According to Forbes, the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the great-grandsons of the early (1924) Chanel partner Pierre Wertheimer.
The company has had many high-profile celebrities as spokesmodels, including Inès de la Fressange, Catherine Deneuve (1970s and 1980s Chanel No. 5 spokesmodel), Carole Bouquet (1990s Chanel No. 5 spokesmodel), Vanessa Paradis (spokesmodel for Coco Perfume), Nicole Kidman (early 2000s Chanel No. 5 spokesmodel), Anna Mouglalis (2006 Chanel Allure Sensuelle spokesmodel), Audrey Tautou (current Chanel No.5 spokesmodel), Keira Knightley (current spokesmodel for Coco Mademoiselle), and most famously, Marilyn Monroe (1950s Chanel No. 5 spokesmodel) pictured splashing herself with Chanel No. 5. The image is certainly the most famous of all Chanel advertisements, and continues to be one of the most popular advertisement photos in the history of marketing, used in countless biographies, and still selling in large quantities as a poster and art piece using Marilyn Monroe as the model.

Business Strategy

Market Positioning

Core Business

Target

Men
Women

Product Categories

Accessories
Apparel
Bags
Denim
Fragrance
Jewelry
Shoes
Swimwear

Chanel financial report (2012)

Income Statement Trend

Brand-financials

Net Sales

Total-revenue

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Not Available

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20122011Δ
2012/2011
2010Δ
2011/2010
2009Δ
2010/2009
CAGR
Total Revenue        
 

Chanel SAS profile

Name Chanel SAS
Website chanel.com
Country France
VAT Number n.a.
Telephone +33 8 20002005
Fax +33 1 58373535
Date of foundation 1924
Type of Company Private

Headquarters

135 Avenue Charles de Gaulle 92521 - Neuilly-sur-Seine

Ownership (Top Shareholders)

The Wertheimer Family: 100%

Chanel SAS financial report (2012)

Income Statement Trend

Company-financials

Total Revenue

Total-revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Operating-margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

Net-profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

Profit-ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20122011Δ
2012/2011
2010Δ
2011/2010
2009Δ
2010/2009
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of EUR20122011Δ
2012/2011
2010Δ
2011/2010
2009Δ
2010/2009
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        
Cash Operating