Bowen
Accessories / Apparel / Bags / Denim / Shoes / Underwear & Lingerie
Bowen was born in 1996 as a new concept in clothing for the urban man. The use of different materials and textures achieved a perfect combination of style and comfort and were the pillars of his cr...
Bowen was born in 1996 as a new concept in clothing for the urban man. The use of different materials and textures achieved a perfect combination of style and comfort and were the pillars of his creations from the start. Inspired by the music and the streets of London, it was thought how to make clothes that fit the current urban lifestyle. Using genuine materials such as leather, denim and pima cotton combined with cutting-edge design, making collections versatile, comfortable and full of details that make the difference. BOWEN Today has become a benchmark of style, making turn "casual wear" in an ideal alternative to city living.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men
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