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Boston Proper, a wholly owned subsidiary of Chico’s FAS, is based in Boca Raton, Florida. For over 25 years, Boston Proper has remained committed to and inspired by the women that we dress… wom...
Boston Proper, a wholly owned subsidiary of Chico’s FAS, is based in Boca Raton, Florida. For over 25 years, Boston Proper has remained committed to and inspired by the women that we dress… women who are fearlessly feminine, enviably chic and who possess the poise and confidence to “wear it like no one else”. Since day one, our products have remained as unique and provocative as the women who love us. The brand differentiates itself with an aesthetic and feeling that is aspirational, exotic and uniquely personal.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Women
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