Bordelle
Accessories / Jewelry / Underwear & Lingerie
Bordelle is a niche and unique concept in womens' lingerie and bodywear that combines true craftsmanship with groundbreaking designs that toy with themes of seduction and domination. The Bordelle a...
Bordelle is a niche and unique concept in womens' lingerie and bodywear that combines true craftsmanship with groundbreaking designs that toy with themes of seduction and domination. The Bordelle aesthetic is characterised by body-con silhouettes and rooted in a proprietary technique that blends customised satin elastic bands with an array of fabrics to create iconic pieces featuring a ‘luxury S&M’ sensuality. Since 2009 when the label first launched its first bodywear collection at Selfridges – London where couture girdles sold out within 24 hours of arriving on the shop floor, Bordelle’s range has expanded to include Swimwear, a Signature lingerie line, a Bridal collection for the unconventional bride, an interactive online atelier that ships internationally and can produce individual orders upon request, and most recently, the addition of Made to Measure and Ultimate Bespoke services. Bordelle is currently available in over 20 countries around the world, with key accounts at Selfridges, Lane Crawford, Tsum and Luisaviaroma to name but a few.Brand Details
Founder
Alexandra Popa
Brand Strategy
Market segment
Premium
Core business
Underwear & Lingerie
Targets
Women
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