Bongo
Accessories / Apparel / Bags / Denim / Shoes
Bongo was established in 1982 and quickly became one of the hottest denim brands in the juniors market. The Bongo girl is flirtatious, bubbly and spontaneous. She is confident in her own skin and n...
Bongo was established in 1982 and quickly became one of the hottest denim brands in the juniors market. The Bongo girl is flirtatious, bubbly and spontaneous. She is confident in her own skin and not afraid to flaunt her curves. She embraces pop culture as a window into the bigger world. She sees young Hollywood stars and musical artists as an extension of her personal network of friends and strives to emulate the “IT” girl. Bongo carries a diverse line of juniors, girls and plus size apparel, footwear, cold weather accessories, handbags, jewelry, watches and swimwear and is exclusively available at Sears and Kmart. Bongo Jeans the hottest fit since 1982.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Women
The financial data for this brand is limited.
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