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The word Bionsen, which is part of the logo, means source of beauty and is the combination of the root "bio", which recalls bring to mind the word bioelements, and Onsen, the hot Japanese outdoor s...
The word Bionsen, which is part of the logo, means source of beauty and is the combination of the root "bio", which recalls bring to mind the word bioelements, and Onsen, the hot Japanese outdoor spring pools where you can relax and pamper yourself in a completely natural environment. Bionsen synergically merges the Western and Oriental cultures: the innovative Bionsen Thermal Oligomineral Japanese Salts were in fact jointly developed by the dermatological clinic of the University of Siena and the Spa Study Center in Tokyo. These salts contain bioelements that offer the same protective and regenerative properties found in Japanese thermal sources. The essential role of oligoelements in enhancing skin trophism was one of the reasons that led Coswell to carefully research their properties so that they could be integrated in cosmetic products in the right concentration. The Bionsen range comprises products that are specifically designed for body care and cleansing: shower gels and bath foams, shampoos, liquid soaps, deodorants and a line of products for intimate hygiene. A line that leverages the beneficial effects of Japanese spa oligominerals to enable customers to daily enjoy this exclusive ritual at home.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Men, Women
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