Bella Freud
Apparel / Bags / Shoes
It was in 1989 that London-born Bella Freud decided the time was right to launch her own label—a move many thought was foolhardy—with Britain in the midst of recession. Freud presented her first co...
It was in 1989 that London-born Bella Freud decided the time was right to launch her own label—a move many thought was foolhardy—with Britain in the midst of recession. Freud presented her first collection for fall/winter 1991 in March 1990, which consisted of tailored knitwear and accessories. Her "violin case" bags, typical of her slightly quirky style, were photographed by Vogue magazine in New York. The following season the designer added tailored pieces to the collection which were manufactured for her in Italy. Knitwear continued to play an important role in Freud's collections and became a Freudian hallmark, along with the bags and shoes which made up the total Freud look.Brand Details
Founder
James Lyttleton Fox
Designer
Bella Freud
from
1989to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women
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