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Bark celebrates identity and SAYS IT OUT LOUD, which is where the brand name comes from. Identity has never been driven by fashion; instead it’s driven by personal style, with individuality being t...
Bark celebrates identity and SAYS IT OUT LOUD, which is where the brand name comes from. Identity has never been driven by fashion; instead it’s driven by personal style, with individuality being the sign of the times. This is strength of character, this is modern and this is NOW. When fashion does not feel like a series of dictations from on high but communicates what’s going on, it becomes something else: style.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women, Kids
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