Barbie (shoes)
Shoes
Barbie(shoes) is a shoe line which is correlated with the famous fashion doll manufactured by the American toy-company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler i...
Barbie(shoes) is a shoe line which is correlated with the famous fashion doll manufactured by the American toy-company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration.Brand Details
Brand Strategy
Market segment
Mass Market
Core business
Shoes
Targets
Kids
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