Backes & Strauss
Jewelry / Watches
Founded in 1789, Backes & Strauss is the oldest diamond company in the world. Examples of our jewellery were shown at the Great Exhibition of 1851 and our hallmark was registered in London's Goldsm...
Founded in 1789, Backes & Strauss is the oldest diamond company in the world. Examples of our jewellery were shown at the Great Exhibition of 1851 and our hallmark was registered in London's Goldsmiths' Hall in 1878. A Backes & Strauss bracelet decorated with a classical Assyrian design can be found in the British Museum. 'Masters of diamonds' means quite simply that our diamonds are masterpieces. Every diamond is unique, and we choose only the best of the best. Backes & Strauss' obsession with perfection extends to every detail. All our diamonds are sorted into divisions of 0.025mm - less than a quarter of the width of a human hair. We also understand the demanding proportions of the perfect diamond. Up to 55% of the uncut stone is sacrificed to achieve such perfection and we take up to ten times longer in the process than less ambitious cutters. According to the GIA (Gemological Institute of America), less than 3% of all diamonds are cut to these ideal proportions.Brand Details
Founder
Georg Carl Backes
Brand Strategy
Market segment
Luxury
Core business
Jewelry
Targets
Women
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