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Elena Hurtado, creator of Amapola Formentera, was born in Valladolid in 1965 and has been living in Formentera since 1995. There, her contact with nature led her to experiment with colours and text...
Elena Hurtado, creator of Amapola Formentera, was born in Valladolid in 1965 and has been living in Formentera since 1995. There, her contact with nature led her to experiment with colours and textures, and she started making handmade bags with old fabrics. Clothing came two years later. Designed for women who value comfortable, long-lasting clothes, her garments are made only from fabrics that are easy to wash and wear.Brand Details
Founder
Elena Hurtado
Designer
Elena Hurtado
from
1995to
PresentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
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