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Alexis Mabille launched his house in 2005 when, with the help of his family, he created his first signature collection. At the time, the designer showed unisex clothes, an exploration of cuts that ...
Alexis Mabille launched his house in 2005 when, with the help of his family, he created his first signature collection. At the time, the designer showed unisex clothes, an exploration of cuts that would flatter men and women alike. He chose as his emblem the bowtie, which he set about updating and reinventing in new shapes and unexpected materials. Alexis "M'habille": from head to toe! The term is a pun on the designer's name as well as the French verb ‘to dress', habiller. The idea of rendering everyone beautiful soon evolved into separate men's and women's ready-to-wear lines, accessories, underwear and, starting in 2010, Couture. The brand's philosophy is distinctive for blending tradition with a certain sex appeal and an energy that reflects the times - notably by playing on notions of gender and a signature that is at once light and elegant. Enamored of couture from an early age, Mabille enrolled in the Chambre Syndicale de la Couture Parisienne. He graduated in 1997 and quickly gained a private clientele. Having earned his stripes at Christian Dior, he went on to collaborate with celebrated French houses such as Yves Saint Laurent and Lancôme while he developed his own brand. Today, thanks to his experience and savoir-faire, celebrities and the world's best shops frequently call on Alexis Mabille.Brand Details
Founder
Alexis Mabille
Designer
Alexis Mabille
from
2005to
currentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women
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