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Raised in Biel, the heart of the Swiss watchmaking production, Adriano Valente spent his childhood in the center of the watchmaking society, where he learned from scratch the secrets of the craft. ...
Raised in Biel, the heart of the Swiss watchmaking production, Adriano Valente spent his childhood in the center of the watchmaking society, where he learned from scratch the secrets of the craft. Captivated by the complexity and the dynamics of the timepieces, he soon began to study and mend watches on his own, while reading books and educating himself on the technical features of watchmaking. Adriano Valente started to develop the idea of a new watch company after many years of extensive search for the perfect timepiece. Disappointed by the lack of options when it came to light, yet strong and secure designs, and drawing inspiration from his own wealth of expertise, he resolved building a new kind of brand. He worked tirelessly and soon, the idea became a reality. Years were spent recruiting talented engineers and designers, who dedicate their energy to researching and testing new concepts, materials and technologies.Brand Details
Founder
Adriano Valente
Designer
Adriano Valente
from
2010to
PresentBrand Strategy
Market segment
Premium
Core business
Watches
Targets
Men
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