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Adriana Degreas is one of the top luxury beachwear brands in Brazil. Her creations, shown every year on SPFW runway, are an icon to national and international brands. To fashion critics, Adriana...
Adriana Degreas is one of the top luxury beachwear brands in Brazil. Her creations, shown every year on SPFW runway, are an icon to national and international brands. To fashion critics, Adriana Degreas represents cutting edge designs in beachwear. Adriana Degreas exports her bain couture for a select group of shops in Europe, USA and Middle East, such as Barneys, Bloomingdale’s, Selfridges, Boutique 1, Le Bon Marché, Harrods, Calypso, L´eclaireur and in exclusive hotels, like One and Only Resorts, Fontainebleau in Miami, Eden Roc in St. Barths. In Brazil, her stores at Jardins Neighborhood and Iguatemi Mall in São Paulo and Village Mall in Rio de Janeiro mixes the contemporary style with brazilian women´s glamour. Far from the tropical stereotype, the designer also extended her collection to the winter and created fur coats and pieces in knitwear, jacquard, cashmere, veltet, among others. Recently, the brand launched the Private Gym – an exclusive activewear line – and the Le Petit Bain – a children´s line developed for the little but demanding clients. Away from being simply a brazilian bikini brand, Adriana Degreas dresses sophisticated women, such as celebrities and trend-setters. The concept of her proposals since 2001 reinforces the positioning of a brand that understands its own work and gives a new definition for the brazilian beachwear.Brand Details
Founder
Adriana Degreas
Designer
Adriana Degreas
from
2001to
PresentBrand Strategy
Market segment
Premium
Core business
Swimwear
Targets
Women, Kids
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