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Add was born in 1999. It is innovative, with a hi-tech heart. The collection features weightless coats and down jackets and its distinctiveness is lightness and tailor made finishing. Add experim...
Add was born in 1999. It is innovative, with a hi-tech heart. The collection features weightless coats and down jackets and its distinctiveness is lightness and tailor made finishing. Add experiments new shapes transferring technological performance and lightness in aesthetic perfection. Yossi Cohen is its creative director and his personal and innovative interpretation of the technical garment creates a meeting point between the sportswear and fashion world.Brand Details
Designer
Yossi Cohen
from
1999to
2013Jan & Carlos
from
2013to
PresentBrand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women, Kids
Last fiscal year ended on December 31, 2022
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