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1990, September: Carla Sozzani, former fashion editor and publisher, opens Galleria Carla Sozzani for photography, art and design in a converted garage at n° 10 Corso Como in Milano. Sozzani and Am...
1990, September: Carla Sozzani, former fashion editor and publisher, opens Galleria Carla Sozzani for photography, art and design in a converted garage at n° 10 Corso Como in Milano. Sozzani and American artist Kris Ruhs spend the next twentytwo years creating a space and a lifestyle like no other. A symbol of 10 Corso Como since its inception, the black and white logo designed by American artist Kris Ruhs is the 10 Corso Como trademark. This visual signature is found throughout the 10 Corso Como world. In over two decades the 10 Corso Como logo has grown into a global brand of distinction. Items as diverse as fashion, lifestyle, design, publishing, music and cuisine now carry a 10 Corso Como label. Because of its unique marketing philosophy, the 10 Corso Como brand can be the umbrella under which a wide range of products can be introduced and still remain true to its raison d’etre. 10 Corso Como is also working with other market leaders to develop and promote new ideas together in joint ventures co-branding around the globe.Brand Details
Founder
Kris Ruhs
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women, Kids
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