How brands can implement an omni-experience to their retail network?

The retail industry is extremely dynamic and swiftly adapts itself to the changing behavior of shoppers. According to MIT’s business report dated November 2013, 80% of store shoppers check prices online, with one-third access the information on their mobile device while inside the actual store. This shows how shoppers have started approaching brands through different channels. For brands to survive in this competitive environment, they would have to satisfy the needs and demands of their customer whenever and wherever they are. This can be done with an Omni-Channel approach to retail.

Posted on April 17, 2014

The Need For Fashion And Luxury Brands To Step Up Their Game On Sina Weibo

With nearly 93% of marketers using Social Media for their businesses, its tremendous growth has made Social Media the most important marketing tool for marketers in present day. Not surprisingly, the most famous and rewarding Social Media network for brands happens to be Facebook with nearly 82% of the brands being active on this network followed by Twitter. This dream run for both these social networking giants came to a halt in China following their ban in the country in July 2009.

Posted on April 09, 2014

Fashionbi’s KOLs Reports: know your influencers and Fashionbi will tell you who you are

Nowadays, it is crucial to monitor what people are saying on the web about fashion brands. In this way brands’ managers can understand what is going on and plan their social media marketing efforts accordingly. That said, imagine what could these professionals do if they would have an access to the information about their brand’s most relevant influencers. Moreover, what could they do by getting an instant access to the trendiest topics that followers are chatting about when they are speaking about their brand.

Posted on April 03, 2014