The retail industry is extremely dynamic and swiftly adapts itself to the changing behavior of shoppers. According to MIT’s business report dated November 2013, 80% of store shoppers check prices online, with one-third access the information on their mobile device while inside the actual store. This shows how shoppers have started approaching brands through different channels. For brands to survive in this competitive environment, they would have to satisfy the needs and demands of their customer whenever and wherever they are. This can be done with an Omni-Channel approach to retail.